The team of Neethane En Ponvasantham (NEP) is gearing up for the movie's release, which is slated for 14 December. To promote the movie, an online, TV and theatrical campaign has been kickstarted, featuring scenes that are not part of the film, a fuel to already sky high expectations.
'There are so many moments in their life that people will relate to, which will not feature in the film. We want people to watch these moments, get to know Varun (Jiiva) and Nithya (Samantha) better before coming to watch their story on screen', says Gautham Vasudev Menon.
Team NEP is going a step ahead by releasing the scenes before the release of the movie unlike the standard practise world over where the DVD is released after the movie release. The scenes will feature Varun and Nithya in school, college and as adults.
A few scenes will feature scenes between Varun and his best friend Prakash (played by Santhanam) will also be a part of this innovative campaign.
The campaign takes a cue from the tagline this could be your love story and will feature moments like this could be your first date, this could be your first fight or this could be your birthday party.
The makers of the film are extremely confident that most people will relate to these moments and see them as incidents straight out of their lives, a press note from the makers said.