Kochadaiyaan, an action adventure made using performance capture technology, is to release by the end of the year in four languages ó Tamil, English, Hindi and Telugu. The film, apart from Rajini, stars Deepika Padukone, Jackie Shroff, Sharat Kumar, Nasser, Aadhi, Shobana and Shabana Azmi.
Eros and Medione, the makers, have already begun marketing the film. As part of their marketing strategy, they have tied up with Karbonn mobiles, and 5,00,000 Kochadaiyaan mobiles will be launched to celebrate the release of the film.
According to a release from the filmmakers, the Kochadaiyaan mobiles will have exclusive screen savers and images from the film along with the trailer and signature tune of the film. They will also contain behind-the-scenes footage, movie trailers and songs. Thatís not all. The back panel of these phones will bear the digital signature of Superstar Rajinikanth. The mobiles will be released in September/October, when the audio is expected to release.