Telugu producer and distributor Natti Kumar, who suffered losses distributing Telugu version of 3 has urged Rajnikanth to mediate and help him overcome the loss.
He said, 'I urge Rajinikanth to mediate since we bought this film only for his brand name'.
He called Dhanush, Aishwarya Rajnikanth and Tamil producer Kasthooriraja cheaters. 'They wrapped up the film cheaply with a digital camera for Rs 6 crore and sold the film for Rs 80 crore the world over, including Rs 5 crore for Telugu rights. They filled up their pockets and cheated the audience with a film with poor production values. Even the much-hyped Kolaveri Di song was shot cheaply at a beach,' Natti Kumar said.